Class History: E-Business (Spring 2019)

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Course: E-Business (Spring 2019)

- Total classes: 10
- Class time: Thursdays at 6:00 PM.

Class 1

January 17, Room 602, Time 18:20 - 20:05

Overview of the whole course. E-Business, E-commerce, internet, network, web, hyperlink, URL, online and offline properties.

Class 2

January 24, Room 602, Time 18:30 – 20:30

Unique features of a well-designed online property. Server computer, web server, client computer. How internet and website work (the five step process with status codes 400, 403, 404, 200).

Class 3

January 31, Room 602, Time 18:30 – 20:35

Types of e-commerce. How Bangladesh is connected to the internet. Business model, online business model, and business plan. Essential elements of an online business model. Revenue models.

Class 4

February 7, Room 602, Time 18:25 – 20:10

E-Commerce business strategies. Problems of cost leadership strategy and some ways of overcoming those problems. Domain and its importance. Keyword based domains, EMD, and PMD.

Provisional suggestion of the midterm exam.

Class 5

February 14, Room 602, Time 18:30 – 20:20

Brand name domains and their pros – cons. Hyphens and numbers in a domain. Subdomain vs. root domain. Pros and cons of various types of domains. What to do when using a keyword-based TLD?

MCQ quiz.

Midterm Exam

Date: March 4 at 7:00 PM

Syllabus: Chapter 1, 2, 3.

Class 6

March 14, Room 602, Time 18:30 – 20:30

What usually happens when an entrepreneur tries to collect funds for the e-commerce venture? IDLC Udvabon loans. BASIS and e-commerce alliance membership: benefits and requirements. Crowdfunding: how to guide and major platforms.

Class 7

March 21, Room 902, Time 18:30 – 20:30

What are venture capital and venture capitalist? Venture capital opportunities in Bangladesh. Website defined. Sitemap: xml and text. Tree diagram of a website. Creating a text sitemap from tree diagram. Language of the web. HTML basics. How to create a simple webpage using HTML.

Homework: HTML decoding, to be submitted on the next class.

Class 8

March 28, Room 602, Time 18:30 – 20:15

The “a” tag in details. The “img” tag in details. Different approaches of building a website: hand coding, open source CMS, and SaaS platforms.

Class 9

April 11, Room 602, Time 18:30 – 20:45

Basic safety and security measures for an online business. HTTP and SSL. Data mining and its importance. Google Analytics. Privacy policy. Mobile-friendly sites. SEO. The email infrastructure. DMARC.

Announcement: Presentation on April 18. Unique topics were assigned to each student.

Class 10

April 18, Room 601, Time 18:30 – 20:45

ALternative methods of sending and receiving payments. CMS and shopping cart software. WordPress and WooCommerce.

Presentation.

Final Exam

May 2, Room: B2-304

Time 19:00 - 21:00

Syllabus: Chapter 4, 5, 6, 7.